Motorcycle and Powersports News

Email Marketing Services Allentown PA

This page provides relevant content and local businesses that can help with your search for information on Email Marketing Services. You will find informative articles about Email Marketing Services, including "7 Key Digital Strategies". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Allentown, PA that can help answer your questions about Email Marketing Services.

Valley Wide Signs & Graphics
(610) 841-4844
2028 Union Boulevard
Allentown, PA

Data Provided By:
Eary's
(646) 410-8311
382 w washington st 2 floor
Allentown , PA
 
1WEBPLUS dba Glenn Wasserman Consulting
(610) 366-8981
1741 Glacier Court
Allentown, PA

Data Provided By:
Servpro of Western Lehigh County
(610) 776-7774
1506 South Albert Street
Allentown, PA

Data Provided By:
Lamar Outdoor Advertising, Inc.
(610) 398-1100
7350 William Avenue
Allentown, PA

Data Provided By:
Hampton Design Group
(610) 821-0963
417 Haines Mill Rd
Allentown, PA
 
Telerx Marketing Inc
(610) 231-8500
954 Marcon Blvd
Allentown, PA

Data Provided By:
Servpro of Easton, Bethlehem, & Whitehall
(610) 559-9380
1041 North Quebec Street
Allentown, PA

Data Provided By:
Cityspace
(610) 432-2632
457 Allen Street
Allentown, PA

Data Provided By:
Interspace Airport Advertising
(610) 395-8002
4635 Crackersport Road
Allentown, PA

Data Provided By:
Data Provided By:

7 Key Digital Strategies

Working hard and taking care of the customers within your brick and mortar operation should always be the priority and are critical to every dealer's success. However, to be successful in today's market requires more than just hard work; it requires working hard and working smart. Just as systems and processes must be put into place to handle the customers coming into your store, key systems and processes must be put into place for the digital side of your business. At the 2008 Dealer Expo, Paul Leinberger, Ph.D and founder of Tdi Consulting gave a presentation for the MIC members in which he stated that to thrive and survive in 2008, one of the key components would require making "Digital Strategy" the heart of your business. Let's take a look at seven powerful digital strategies that when implemented correctly will improve dealership performance.

Chalk Talk
While recently performing a live training session for a major OEM, I had an attendee raise his hand and ask a very simple question: "Do you feel that a website is really necessary?" I was flabbergasted... this question should have been asked in 1988 not 2008, right? But then I put myself in his situation: My office manager called in sick, the floor checker has shown up and wants someone to hold his hand, I've got a customer in service who is upset, three sales people in a 'huddle' smoking on the front sidewalk and two customers on the showroom without anyone assisting them. The deposit needs to go to the bank, and I really need to look at cash flow to see if I can pay the floor checker. Oh yeah, my wife just called to remind me that I have a dentist appointment that I've already cancelled three times and swore I wouldn't miss. "Don't forget Kylie's game tonight, you promised you wouldn't be late," she says. Now that I had put myself into this dealer's perspective, I realized that maybe his question wasn't that absurd after all, and perhaps he was putting first things first. But then I came to my senses — that was still an absurd question!
 

 
Website & E-mail

The percentage of customers visiting OEM and dealer websites prior to purchase is staggering. Not only must you have a website and e-mail account, your site should have current model information, easy-to-print brochures, a quote request interface, and most importantly, your site should be updated regularly. Many strong third-party providers can handle your website and e-mail for a reasonable amount.

Internet Lead Management

You can generate Internet sales leads from your website and the OEM sites, but you can also generate leads from third-party sources such as cycletrader.com. According to a recent study by Smart Revenue, more than 70% of Internet shoppers will look for alternatives if they do not receive a timely response to their online quote requests. Internet lead management is here to stay and a great way to dig out an extra five to 10 units per month, but it requ...

Click here to read more from Motorcycle & Powersports News

Local Events

The Americas 911 Ride - Whitehouse
Dates: 8/15/2018 – 8/18/2018
Location:
Exxon Station Whitehouse
View Details
 
© Copyright 2011 Babcox Media, Inc. All Rights Reserved
3550 Embassy Parkway, Akron, OH 44333
330-670-1234
(FAX) 330-670-0874