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Email Marketing Services Chambersburg PA

This page provides relevant content and local businesses that can help with your search for information on Email Marketing Services. You will find informative articles about Email Marketing Services, including "7 Key Digital Strategies". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Chambersburg, PA that can help answer your questions about Email Marketing Services.

Mainline Broadcasting
(717) 263-0813
25 Penncraft Avenue
Chambersburg, PA
 
Comcast Spotlight
(717) 264-6425
442 Stouffer Avenue
Chambersburg, PA
 
Big A Inc.
(717) 352-2544
7312 Lincoln Way East
Fayetteville, PA
 
Shippensburg Area Chamber of Commerce
(717) 532-5509
22 East King Street
Shippensburg, PA
 
Green Grove Gardens
(717) 597-0800
1032 Buchanan Trail East
Greencastle, PA
 
Chambersburg Chamber of Commerce, Greater
(717) 264-7101
75 S Second St
Chambersburg, PA
 
Pro Arts Recording & Sound Company
(800) 821-0893
P.O. Box 397
Chambersburg, PA
 
Mother Martin's Coupons
(888) 225-2253
PO Box 249
Mont Alto, PA
 
Rock, Todd; State Representative
(717) 597-2224
8 South Carlisle Street
Greencastle, PA
 
Del Martin Screen Printing & Embroidery, Inc.
(717) 597-5751
21 Sarah Susan Lane
Greencastle, PA
 

7 Key Digital Strategies

Working hard and taking care of the customers within your brick and mortar operation should always be the priority and are critical to every dealer's success. However, to be successful in today's market requires more than just hard work; it requires working hard and working smart. Just as systems and processes must be put into place to handle the customers coming into your store, key systems and processes must be put into place for the digital side of your business. At the 2008 Dealer Expo, Paul Leinberger, Ph.D and founder of Tdi Consulting gave a presentation for the MIC members in which he stated that to thrive and survive in 2008, one of the key components would require making "Digital Strategy" the heart of your business. Let's take a look at seven powerful digital strategies that when implemented correctly will improve dealership performance.

Chalk Talk
While recently performing a live training session for a major OEM, I had an attendee raise his hand and ask a very simple question: "Do you feel that a website is really necessary?" I was flabbergasted... this question should have been asked in 1988 not 2008, right? But then I put myself in his situation: My office manager called in sick, the floor checker has shown up and wants someone to hold his hand, I've got a customer in service who is upset, three sales people in a 'huddle' smoking on the front sidewalk and two customers on the showroom without anyone assisting them. The deposit needs to go to the bank, and I really need to look at cash flow to see if I can pay the floor checker. Oh yeah, my wife just called to remind me that I have a dentist appointment that I've already cancelled three times and swore I wouldn't miss. "Don't forget Kylie's game tonight, you promised you wouldn't be late," she says. Now that I had put myself into this dealer's perspective, I realized that maybe his question wasn't that absurd after all, and perhaps he was putting first things first. But then I came to my senses — that was still an absurd question!
 

 
Website & E-mail

The percentage of customers visiting OEM and dealer websites prior to purchase is staggering. Not only must you have a website and e-mail account, your site should have current model information, easy-to-print brochures, a quote request interface, and most importantly, your site should be updated regularly. Many strong third-party providers can handle your website and e-mail for a reasonable amount.

Internet Lead Management

You can generate Internet sales leads from your website and the OEM sites, but you can also generate leads from third-party sources such as cycletrader.com. According to a recent study by Smart Revenue, more than 70% of Internet shoppers will look for alternatives if they do not receive a timely response to their online quote requests. Internet lead management is here to stay and a great way to dig out an extra five to 10 units per month, but it requ...

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