Motorcycle and Powersports News

Financial Planners Canal Winchester OH

This page provides relevant content and local businesses that can help with your search for information on Financial Planners. You will find informative articles about Financial Planners, including "Advertising Within A Budget" and "The ROI of F&I". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Canal Winchester, OH that can help answer your questions about Financial Planners.

Roger Southward
Southward Financial Services LLC
(614) 864-0759
9165 Winston Road
Pickerington, OH
Expertises
Helping Clients Identify & Achieve Goals, Middle Income Client Needs, Ongoing Investment Management, Hourly Financial Planning Services, Retirement Planning & Distribution Rules, College/Education Planning
Certifications
NAPFA Registered Financial Advisor, BA, CFP®, MPA

Richard Caw
The Sherrington Group
(614) 485-2000
1328 Dublin Road, Suite 410
Columbus, OH
Expertises
Retirement Planning & Distribution Rules, Retirement Plan Investment Advice, Planning Issues for Business Owners, Ongoing Investment Management, Helping Clients Identify & Achieve Goals, High Net Worth Client Needs
Certifications
NAPFA Registered Financial Advisor, AIF, CFP®

Carol Friedhoff
Savvy Outcomes
(614) 580-9926
2720 Airport Dr.
Columbus, OH
Expertises
Middle Income Client Needs, Newlyweds & Novice Investors, Cash Flow/Budgets/Credit Issues, Women's Financial Planning Issues, Advising Medical Professionals
Certifications
NAPFA Registered Financial Advisor, CFP®, MS

Joel Oles
The Sherrington Group
(614) 485-2000
1328 Dublin Road, Suite 410
Columbus, OH
Expertises
Tax Planning, Planning Issues for Business Owners, Retirement Plan Investment Advice
Certifications
NAPFA Registered Financial Advisor, BA, CPA/PFS

Mark Nerderman
Accord Financial Planning, LLC
(614) 855-4843
638 Churchill Drive
Gahanna, OH
Expertises
Ongoing Investment Management, Insurance Related Issues, including Annuities, Tax Planning, Middle Income Client Needs
Certifications
NAPFA Registered Financial Advisor, CFP®, MBA

John Davidson
Kyleshill Financial Planning
(614) 395-1295
330 W. Spring Street, Suite 205
Columbus, OH
Expertises
Advising Entrepreneurs, Ongoing Investment Management, Planning Concerns for Corporate Executives, Planning Issues for Business Owners, Professional Athletes or Entertainers, Retirement Planning & Distribution Rules
Certifications
NAPFA Registered Financial Advisor, CFP®, CPA, MBA

James Budros
Budros, Ruhlin & Roe, Inc.
(614) 481-6900
1801 Watermark Drive, Suite 300
Columbus, OH
Expertises
Ongoing Investment Management, Estate & Generational Planning Issues, Retirement Planning & Distribution Rules
Certifications
NAPFA Registered Financial Advisor, BA, CFP®, ChFc, MBA, MS

Peggy Ruhlin
Budros, Ruhlin & Roe, Inc.
(614) 481-6900
1801 Watermark Drive, Suite 300
Columbus, OH
Expertises
Ongoing Investment Management, Advising Medical Professionals, Retirement Planning & Distribution Rules, Tax Planning
Certifications
NAPFA Registered Financial Advisor, BA, CFP®, CPA/PFS

Joseph Baumann
Cambridge Financial & Tax Advisors, LLC
(614) 414-0600
830 E. Johnstown Road, Suite A
Columbus, OH
Expertises
Middle Income Client Needs, Tax Planning, Retirement Plan Investment Advice, Retirement Planning & Distribution Rules, Ongoing Investment Management, Newlyweds & Novice Investors
Certifications
NAPFA Registered Financial Advisor, BA, CFP®

Jo Anne Paynter
Partnership Financial LLC
(614) 539-3307
5555 Caties Way
Grove City, OH
Expertises
Cash Flow/Budgets/Credit Issues, Middle Income Client Needs, Retirement Planning & Distribution Rules, Tax Planning
Certifications
NAPFA Registered Financial Advisor, BS, CFP®, MSC

Advertising Within A Budget

One of the easiest places to lose one’s butt is with advertising. Many dealership owners, (and managers alike), look at advertising with a hidden fear. They venture to the edge of the deep abyss of the unknown, knowing that they have to dive into that pool, but unsure of how to swim. Just standing on the edge looking down at the water’s murky surface is enough to drive many men and women mad. After all, most people don’t open a motorcycle dealership for their love of marketing.

So, what works? Where do I spend my money and how do I get the best results? These are not questions to ask of your local media salesperson: they’ll tell you that their paper or their radio station is the only way to go. “Spend lots and spend often – it’s all about consistency,” they’ll say. Hmmm. I disagree. At one time, I bought annual contracts for the entire back page of the local paper. I laid-out a fictitious newspaper that covered stories of our sponsored racers, our sale items, our growth … it was neat, but ultimately a huge waste of dollars. Had I continued, my kids would grow up without the hope of straight teeth or a college education.

Soon after, the local cable rep talked me out of newspaper ads and onto the tube. I purchased commercial airtime and a friend and I hosted a 30-minute weekly TV show, which ran on the local cable access channel. Modeled after Home Improvement, we did crazy things like pull office chairs behind ATVs and even tow a running push-mower behind a KTM 380SX. Why? Who the hell knows? It was popular as heck, but the cable viewers remained loyal only from the seat of their couches.

After spending like I was mad at money, how is it that I’m still alive? I finally remembered a concept that I learned from a former radio station GM, with station promotions that we ran. “Peppy and cheap!” he would say. The guy knew his stuff.

My typical ad campaign changed quickly. First, I created an event planner spreadsheet including a two-week, pre-event window by day and all of the local media outlets as row-headers. With this spreadsheet, I‘d plug in the amount of money to spend with each medium on the day that that outlet’s ad copy was due. At the bottom, a running total tracked my total event investment, (that way there are never any surprises). I’d spend a smaller amount in week one and then blitz for the second week leading into the event. My philosophy was to advertise the way I would respond to ads —at the last minute. Drill it into my head at the last minute and I might possibly respond. Guess what? It works. I’m not the only forgetful person reading the papers!

Direct mail is a biggie for me. Big and flashy isn’t always the best bet on these pieces. Trust me, I’ve bulk-mailed everything shy of my own mother in an attempt to bring in the masses. It’s my experience that an impression is an...

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The ROI of F&I

Have you assessed your finance department’s return on investment lately? This department is often overlooked because of the relatively low cost of operation. This department has no inventory and a low staff size, so it can drop off the ROI radar. The fact is, this department can and should be producing at least the same gross profit numbers as your service department. In our best dealerships, we see the F&I department producing a net contribution close to 100 percent of our absorption rate.

One thing is for certain: if you are not paying close attention to this profit center, you are leaving dollars on the table. Here is a simple evaluation to assess your commitment to F&I profitability:

• How much do you annually spend on special tooling and technical training in your service department?
• How much do you spend on annual training for your F&I department?

Many of us got into this business because we loved to talk about the latest technology, how cool a new exhaust system is or how to tweak a few more ponies out of your engine. How many of us decided to open a dealership because we loved to chat about extended service contracts, priority maintenance agreements and GAP (geeks excluded)? Because of this, we often overlook the F&I department, unless it is performing poorly or fantastically. Most owners and GMs are more likely to help spin a wrench in service than push paper in a box.

Where is the greatest profit potential for our investment? Review the chart to the right.

The investment we are talking about is time, energy and training dollars. If we are not investing in our F&I profit centers at least to the level we invest in our service departments, why are we surprised at the limited growth? Most of us just try to hire turnkey success. This sometimes works, but is only as sustainable as the employee’s attention span. We need the current knowledge, skill and execution to optimize this profit center.

In sports, the best athletes never stop training. They don’t train by themselves, either. They invest significant time and effort to seek out the coaching and methodology that will provide the biggest return. How many coaches does it take to get a single team to the Super Bowl? How often does a PGA pro have someone critique his swing? Selling is a skill that needs to be constantly honed to stay on top. You must find a coach better than you if you want to improve.

Your F&I product vendor should have training and coaching programs in place and available. If they don’t have a dedicated program, start shopping! Inquire about web-based coaching, on-site implementation and off-site seminars. As an example, RPMOne provides multiple levels of F&I and sales dealer development training to their clients. Interstate National has just launched an F&I certification program that includes a three-day workshop with continuing education through their Star Trai...

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