Motorcycle and Powersports News

Financial Planners Semmes AL

This page provides relevant content and local businesses that can help with your search for information on Financial Planners. You will find informative articles about Financial Planners, including "Advertising Within A Budget" and "The ROI of F&I". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Semmes, AL that can help answer your questions about Financial Planners.

Stephen Haidt
Retirement Advisors, Inc.
(251) 344-0707
1009 Downtowner Blvd.
Mobile, AL
Expertises
Ongoing Investment Management, Retirement Planning & Distribution Rules
Certifications
NAPFA Registered Financial Advisor, BS, CFP®

Mr. Norman D. Pitman Iii, CFP®
(251) 345-7748
3800 Airport Blvd
Mobile, AL
Firm
N D Pitman & Company Inc

Data Provided By:
Mr. Greg A Bowen, CFP®
41 W I65 Service Rd N
Mobile, AL
Firm
Wilkins Miller Hieronymus Wealth Management
Areas of Specialization
Business Succession Planning, Comprehensive Financial Planning, Estate Planning, Retirement Income Management, Retirement Planning, Wealth Management

Data Provided By:
Mr. John E Thompson, CFP®
(251) 633-2485
1024 Hillcrest Road
Mobile, AL
Firm
Thompson Wealth Management and Life Planning, Inc.

Data Provided By:
Mr. Byron R. Sherman, CFP®
(251) 661-2121
5920 Grelot Rd Ste E3
Mobile, AL
Firm
Byron R Sherman CPA PC
Areas of Specialization
Elder Care, Estate Planning, General Financial Planning, Insurance Planning, Retirement Planning, Tax Preparation
Key Considerations
Average Net Worth: $250,001 - $500,000

Average Income: $100,001 - $250,000

Profession: Self-Employed Business Owners

Data Provided By:
Mr. Michael F. Barnett, CFP®
(251) 340-6161
1113 Bristol Ct
Mobile, AL
Firm
Financial Strategies LLC

Data Provided By:
Mr. Andrew S. Passmore, CFP®
(251) 316-3506
3662 Dauphin St Ste 1A
Mobile, AL
Firm
Passmore Planning Professionals
Areas of Specialization
Asset Allocation, Budget Development, Business Succession Planning, Comprehensive Financial Planning, Debt Management, Education Planning, Employee and Employer Plan Benefits

Data Provided By:
Mr. James E. Sandifer, CFP®
(251) 340-1984
3615 Old Shell Rd
Mobile, AL
Firm
Sandifer & Associates

Data Provided By:
Mr. Charles Terrell Jones, CFP®
(251) 341-4593
5910 Grelot Rd
Mobile, AL
Firm
Financial Planning Advisors, Inc
Areas of Specialization
Retirement Planning
Key Considerations
Average Net Worth: $1,000,001 - $5,000,000

Average Income: $100,001 - $250,000

Profession: Not Applicable

Data Provided By:
Mr. Bruce G. Coldsmith, CFP®
(251) 344-5551
3514 Montlimar Plaza Dr
Mobile, AL
Firm
Coldsmith and Associates

Data Provided By:
Data Provided By:

Advertising Within A Budget

One of the easiest places to lose one’s butt is with advertising. Many dealership owners, (and managers alike), look at advertising with a hidden fear. They venture to the edge of the deep abyss of the unknown, knowing that they have to dive into that pool, but unsure of how to swim. Just standing on the edge looking down at the water’s murky surface is enough to drive many men and women mad. After all, most people don’t open a motorcycle dealership for their love of marketing.

So, what works? Where do I spend my money and how do I get the best results? These are not questions to ask of your local media salesperson: they’ll tell you that their paper or their radio station is the only way to go. “Spend lots and spend often – it’s all about consistency,” they’ll say. Hmmm. I disagree. At one time, I bought annual contracts for the entire back page of the local paper. I laid-out a fictitious newspaper that covered stories of our sponsored racers, our sale items, our growth … it was neat, but ultimately a huge waste of dollars. Had I continued, my kids would grow up without the hope of straight teeth or a college education.

Soon after, the local cable rep talked me out of newspaper ads and onto the tube. I purchased commercial airtime and a friend and I hosted a 30-minute weekly TV show, which ran on the local cable access channel. Modeled after Home Improvement, we did crazy things like pull office chairs behind ATVs and even tow a running push-mower behind a KTM 380SX. Why? Who the hell knows? It was popular as heck, but the cable viewers remained loyal only from the seat of their couches.

After spending like I was mad at money, how is it that I’m still alive? I finally remembered a concept that I learned from a former radio station GM, with station promotions that we ran. “Peppy and cheap!” he would say. The guy knew his stuff.

My typical ad campaign changed quickly. First, I created an event planner spreadsheet including a two-week, pre-event window by day and all of the local media outlets as row-headers. With this spreadsheet, I‘d plug in the amount of money to spend with each medium on the day that that outlet’s ad copy was due. At the bottom, a running total tracked my total event investment, (that way there are never any surprises). I’d spend a smaller amount in week one and then blitz for the second week leading into the event. My philosophy was to advertise the way I would respond to ads —at the last minute. Drill it into my head at the last minute and I might possibly respond. Guess what? It works. I’m not the only forgetful person reading the papers!

Direct mail is a biggie for me. Big and flashy isn’t always the best bet on these pieces. Trust me, I’ve bulk-mailed everything shy of my own mother in an attempt to bring in the masses. It’s my experience that an impression is an...

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The ROI of F&I

Have you assessed your finance department’s return on investment lately? This department is often overlooked because of the relatively low cost of operation. This department has no inventory and a low staff size, so it can drop off the ROI radar. The fact is, this department can and should be producing at least the same gross profit numbers as your service department. In our best dealerships, we see the F&I department producing a net contribution close to 100 percent of our absorption rate.

One thing is for certain: if you are not paying close attention to this profit center, you are leaving dollars on the table. Here is a simple evaluation to assess your commitment to F&I profitability:

• How much do you annually spend on special tooling and technical training in your service department?
• How much do you spend on annual training for your F&I department?

Many of us got into this business because we loved to talk about the latest technology, how cool a new exhaust system is or how to tweak a few more ponies out of your engine. How many of us decided to open a dealership because we loved to chat about extended service contracts, priority maintenance agreements and GAP (geeks excluded)? Because of this, we often overlook the F&I department, unless it is performing poorly or fantastically. Most owners and GMs are more likely to help spin a wrench in service than push paper in a box.

Where is the greatest profit potential for our investment? Review the chart to the right.

The investment we are talking about is time, energy and training dollars. If we are not investing in our F&I profit centers at least to the level we invest in our service departments, why are we surprised at the limited growth? Most of us just try to hire turnkey success. This sometimes works, but is only as sustainable as the employee’s attention span. We need the current knowledge, skill and execution to optimize this profit center.

In sports, the best athletes never stop training. They don’t train by themselves, either. They invest significant time and effort to seek out the coaching and methodology that will provide the biggest return. How many coaches does it take to get a single team to the Super Bowl? How often does a PGA pro have someone critique his swing? Selling is a skill that needs to be constantly honed to stay on top. You must find a coach better than you if you want to improve.

Your F&I product vendor should have training and coaching programs in place and available. If they don’t have a dedicated program, start shopping! Inquire about web-based coaching, on-site implementation and off-site seminars. As an example, RPMOne provides multiple levels of F&I and sales dealer development training to their clients. Interstate National has just launched an F&I certification program that includes a three-day workshop with continuing education through their Star Trai...

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