Marketing Services Lincoln RI
Get the Word Out
Get a fresh start on making your website work for you in 2010! It's important to take the time to review your website and ask yourself how you can improve your website today. Winter is a perfect time to gear up and promote new vehicle products, and it's a good time to move last year's inventory by offering some competitive sales. February is also the start of show season and manufacturers will be showcasing new accessories, parts and apparel. Your website is the face of your dealership, and as consumers start to research all of the latest and greatest in preparation of riding season, you're website is going to be a key tool for consumer research on new products.
In preparation of the 2010 riding season, take advantage of the manufacturer's and product distributor's promotional tools this year. You don't have to recreate the wheel when announcing the hot new toys and products for 2010. Pay close attention to what the manufacturers are pushing this season, and make sure you're website is setup to provide customers with valuable information on the new must-haves at your store.
Also, announce what's coming soon to your dealership and be specific on when it will be available. What you put into your site is what you'll get out of it. Take inventory on what's worked in the past and don't be afraid to try new things on your website to help engage your customers in wanting more. Every dealer wants to be profitable and sell more products, and it starts with having a website that's up-to-date, helpful, informative and fun.
Have you heard of viral marketing? Online you want new product information spread from one person to the next. When announcing new product information on your website, you want to spread the word to all your customers and provide ways for your current customers to transfer the information to their friends and family. A new product announcement is newsworthy, and if you display some excitement on your website when announcing new product information, your news will travel fast.
Below are some keywords to use in your web marketing campaigns when announcing new products or services.Coming to "ABC Dealer" this spring! Just Arrived A Must See Limited Edition or Limited Availability FREE is one of the most popular and responsive words in the world of internet marketing (beware of its use in e-mails, however!). Stop In Today
The list of possibilities is endless! You know what your customers want. Make sure you help them by communicating to them through your website, sending out an e-newsletter, and, if you're setup with a social networking site, posting comments.
Think about transforming an area of your site to showcase new products or to house product reviews. It can start with your homepage, and you can link customers to specific sections of the site for more details. Nothing irritates a customer more than making them work to find additional information on the product you're heavily promoting on your webs...