Motorcycle and Powersports News

Motorcycle Insurance Marietta GA

This page provides relevant content and local businesses that can help with your search for information on Motorcycle Insurance. You will find informative articles about Motorcycle Insurance, including "Selling Insurance at Your Motorcycle Dealership", "Insure Yourself Against Insurance", and "Finance & Insurance Numbers". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Marietta, GA that can help answer your questions about Motorcycle Insurance.

Progressive Insurance Dalton GA Car Insurance 30721 404-514-0485
(404) 514-0485
2600 clevland highway
dalton, GA
 
Watkins Amanda Statefarm
(770) 428-4406
3718 Dallas Hwy SW
Marietta, GA
 
Gai Commercial
(770) 977-3529
1509 Johnson Ferry Rd
Marietta, GA
 
State Farm Insurance Companies
(770) 926-4655
2275 Shallowford Rd
Marietta, GA
 
Callender Ray
(770) 971-9814
4994 Lower Roswell Rd
Marietta, GA
 
Georgia Health Administration Inc
(770) 973-9990
4180 Providence Rd
Marietta, GA
 
Head Marcus
(770) 590-1309
Marietta, GA
 
Acceptance Insurance
(770) 218-6923
Marietta, GA
 
Hambrick Brian
(770) 499-1404
3600 Dallas Hwy SW Ste 260
Marietta, GA
 
Schroeder Gerry E Ins
(770) 998-0808
4651 Sandy Plains Rd NE
Marietta, GA
 

Finance & Insurance Numbers

At GSA we track benchmarks through our involvement with dealer groups, such as the Best Operators Club. The BOC group's by-laws require that all members provide accurate dealership operations data on a monthly basis. Some of the members have kindly consented to let us share their numbers from our real-time, web-based data reporting system.

This column explores the F&I department benchmarks and dealer data. Future columns will address the numbers from the other departments. We will discuss what we measure, and why, as well as examine the current BOC benchmarks.

The charts presented here depict actual December '07 F&I Department numbers for one of the BOC dealers. This is a fair-sized, multi-line dealership located in a southern town of around 65,000 people. There are no major metropolitan centers nearby. This dealer maintains a high-quality facility and stocks a wide product selection.

Their total unit volume for motorcycles, ATVs, UTVs and PWCs in 2007 was just more than 1,200 units. They have become the dominant dealer in the region, due in large part to their well-trained, professional staff and their commitment to outstanding customer service. This fact is demonstrated by the volume they sell in a relatively small market. What's more, this dealer is not getting these numbers by discounting his prices. Chart 1 verifies this. He is at or above most of the benchmarks and above the TBOC (which stands for Top Best Operators Club in a category — see "Lingo").

This dealer had one manager and one support person processing all the F&I customers. This is a highly-capable and productive F&I team. They had 312 deals financed inside and only three deals went to outside financing. This means this dealer is exceptional at conversions. They were able to convert customers from financing with banks, credit unions or even paying cash to dealer financing. Why is this important? In the following charts this dealer averaged over $500 in finance profit alone! In addition, customers who finance with you are much more likely to buy additional F&I products as well as clothing and accessories.

Applications submitted, turn-downs and approved applications that did not buy also need to be tracked and monitored. Following up with any customers who were approved but did not buy is extremely important. All this data provides important information that management can use to develop processes that improve the performance of the F&I department.

This dealer is very good at F&I. Just look at the 79% of deals financed and the 68% ESC penetration. As you can also see from chart 2, they have beaten many of the benchmarks as set by the BOC members and are out-performing the TBOC significantly.

So, just how profitable was F&I for this dealer? Look at the details in chart 3. In December they sold $118,657 in F&I products for a gross profit of $72,319. For 2007 they sold over $1 million in F&I! Could y...

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Insure Yourself Against Insurance

A beaming customer is sitting at the table across from you, going over documents; he is in the process of buying a motorcycle. He has gone for a test ride and is in love with that bike. He has picked out all the accessories he wants, and his credit is more than solid. What can go wrong with this deal?

In most states, you have to buy liability insurance to legally ride a motorcycle on the street. In addition, most finance companies demand that the buyer purchase comprehensive insurance to protect the investment of the lender. Is this customer insurable? Can he afford insurance for the bike that he wants?

“Insurance is not something most dealers address,” explains Gart Sutton, president, Gart Sutton & Associates, a powersports consultancy. “It’s low profit, and unless you have a license, you can’t sell it, so most dealers refer the business to an agent.” However, these dealers are ignoring a vital element of many motorcycle sales: Telling a customer to go out and buy motorcycle insurance might have been OK two years ago in flush times, but now, when every sale counts, you don’t want to break a deal because the customer can’t find affordable insurance that meets his or her needs.

Mike Felder used to run a Honda dealership before he went into selling motorcycle insurance full time, becoming one of Progressive’s best agents. “Don’t leave insurance to the customer,” Felder says. “You have to know bike insurance, what variables there are that will reduce the premium, and which companies charge more for insurance for the bike your customer wants to buy. If the customer can’t get insurance, or can’t get affordable insurance, you lose the sale. You lose the commission, the service contract, the accessory sales, the service work and the referrals.”

In fact, only a minority of dealers sell insurance, and it certainly isn’t for the cash — the commission on each insurance application is not very high. These dealers do it only because it gives them an edge on sales.

“It’s a convenience for the customer,” says Teresa Mar, business manager of Mission Motorcycles and a licensed insurance agent. “They can take the bike home that day; they don’t have to hunt down insurance.”

Even if you don’t sell insurance yourself, acquiring an in-depth knowledge of who is selling motorcycle insurance in your state, which insurance companies have surcharges that apply to the lines you sell, and what discounts are available, won’t cost you anything but your or your salespeople’s time. This information provides immediate, tangible value to the customer and an edge to you.

“Knowing about insurance in my state is just part of good customer service,” says Maya Lai, saleswoman for San Jose’s Moto Italiano. “We have a good working relationship with an insurance agent and, in addition, we finance through State Farm. A lot of the people I see here are worried about insurance. The fact that I can often help them makes it much easier to sell them a bike.”

Lai remembers ...

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Selling Insurance at Your Motorcycle Dealership

Property and Casualty agents soar around dealerships like buzzards  picking up money you left laying on the ground. 

I recently moved to a new state and asked a neighbor about where he takes his bike for service and where he gets insurance. He said, “Just take it over to my buddy Mike’s place. They do it all, and the girl in the office will fix you up with the insurance.”  

I dropped my bike off for service and asked about insurance for my bike  It seems that not only was Cindy the F&I manager, but she was also the onsite insurance rep.  

Cindy works in a dealership that used to use a large volume call center agency that the customer would be on the phone with for a lengthy period of time, and that seemed to interrupt the customer flow.  They then tried using a local person that brought in doughnuts and promised better service, but it still took longer than they would have liked, and forced them to give up control of the sales process for a period of time. Then, a question popped into the owner’s mind, ”Why can’t I just handle this myself?”

In many states, it is possible for a dealership to acquire the necessary licenses and insurance company appointments to offer property and casualty insurance to their own customers. There are usually required classes and exams, but many dealerships have found that the rewards far outweigh the efforts involved.

I followed up with Cindy’s boss Mike, and this is how the process worked in their store: The owner of the store obtained a license for himself and the dealership to be able to offer the products by going to a three-day prep class and taking a state exam.

He sent his F&I staff to a similar class where they also obtained proper licensing.

The dealership and individuals obtained the required errors and omissions insurance policies required to protect themselves against liability.

He contacted insurance carriers that his customers used and asked for the agent appointment office. He obtained appointments from a variety of very well-known carriers.

Once the appointments and licenses were obtained, all of the salespeople were trained to ask everyone who their insurance carrier was, and if they would be interested in a quote.

During the first F&I interview of the sales process, insurance info is obtained by the F&I manager so that a quote can be ready when the customer is delivered to F&I for the menu presentation.

The dealer raved about the results, not only in profits from the sale of the product, but also in the ability to offer insurance as a customer retention method. The benefits were many:

• It streamlined the sales process and kept the dealership in control.

• The salespeople always had something to open with if they could not come up with their own greet.

• Through policy updates (including premium bills) the dealership name was kept i...

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Georgia Motorcycle Insurance Regulations

Motorcycle License Requirements:
All Georgian residents must be at least 17 years old and have their parent's consent if under 18 to pursue a Class M motorcycle license. Georgia's laws state that any motorized vehicle with three or less wheels is a motorcycle though mopeds are subject to a different set of rules. The first step towards getting a full license is to receive an instructional permit which is valid for six months and only requires an applicant to pass a written test. Although this permit is not a mandatory requirement, it is a good idea for novice riders as it can help them to get used to handling a bike on the open road. When an applicant attempts the road skills test, their bike must have passed a safety regulations test. Class M licenses can last for either five or ten years with a five year license costing $20 and a ten year one costing $35. It is possible to drive a moped at age 15 with a learner's permit but mopeds are not allowed on roads where the minimum speed limit is 35mph.

Minimum Insurance Coverage:
In order to meet Georgia's financial responsibility requirements you must purchase a certain amount of liability insurance coverage. In Georgia, these amounts are $50,000 for bodily injury to more than one person, $25,000 for bodily injury to a single person and $25,000 for property damage. It must be noted that the above amounts only cover you financially insofar as the other party's damages are covered. The minimum insurance amount does not cover injury or damage sustained by you, so Georgian motorcyclists are asked to purchase more insurance by experts to ensure full coverage.

Helmet Laws:
While some states allow riders of certain ages to avoid wearing helmets, Georgian law makes it clear that all motorcyclists and passengers must wear a helmet. This law should be common sense in any case as head injuries are the main result of motorcycle accidents and helmets prevent this.

Source http://www.motorcycleinsurancequotes.net

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