Text Marketing Services Ooltewah TN
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Another Idea(423) 899-9375
1507 Hickory Valley Rd Apt B12
MGM Business Events(423) 715-6099
3535 Dell Trail
Your HomeDream(423) 479-3409
243 Oak Street NW
Shannon & Associates Advertising Group Inc(423) 559-9377
170 N Ocoee St Suite 201
Behavioral Research Institute(423) 479-1590
2292 Chambliss Ave Nw Ste C
Mashburn Outdoor(770) 871-5253
1870 the exchange
5251 C Hwy 153 PMB #168
Hixson , TN
Hixson , TN
Analytical Solution(423) 552-2062
1502 B Swope Dr
2183 N. Ocoee Street, Suite C
Mobile Marketing Solutions(423) 310-6853
180 Heather Oaks Trail
Cleveland , TN
Cleveland , TN
How and Why to Use Text Marketing
My 70-year-old mother started texting before I did. This probably sounds strange given that I am the tech geek in the family and “Web” is my middle name, but I just really was not all that hyped about the trend. I think it was because I am always being pinged by someone or something (email, phone, kids, doorbell, etc). Did I really need “instant” messages tapping me on the shoulder all day? Not really, but I caved.
Truth be told, I love it! Texting (aka SMS) allows me to quickly and easily get informed about what matters to me, from a person or company that matters to me. Plus, I carry my Blackberry everywhere I go, so I never skip a beat on what is happening in the world I care about.
As it turns out, I am just like 90 percent of the U.S. population who have welcomed SMS messaging into their lives by opting in to receive messages morning, noon and night. The reach achieved in mobile messaging is amazing, which presents a serious opportunity for you to grow your customer base and increase sales.
Pros and Cons of Text Marketing
High conversion rates: An average SMS marketing campaign reaches conversion rates of 20 percent. Compare this figure to direct mail and newspapers, which rarely reach over 2 to 3 percent, and the ROI of text message marketing cannot be matched.
Instant gratification: Within 15 minutes of sending out a text message to your list, 95 percent of your subscribers will read your message. That’s five times more than email and nine times more than direct mail! Customers have their smartphone glued to their palm: No matter where your customer is, your text message will reach them. Over 90 percent of your customers already use their mobile phone for text messages, and your SMS campaign is a natural extension of their daily lives.
Cheap marketing that delivers: No other marketing medium can match the ROI and customer acquisition price of mobile marketing. The larger your mobile marketing campaign gets, the lower the costs become on a per customer basis.
Ease of use: New marketing campaigns and text messages are set up in minutes. When you send out a new text message, it reaches your customer in seconds and is read right away. If you want to drive same-day traffic, no other marketing has the power of text message marketing.
Now those are some impressive statistics, no doubt about it. But, there has to be a downside, right? Making mistakes with text marketing can cost you customers.
Don’t be a stalker: Do not, under any circumstances bombard people with text messages. Text marketing can get annoying fast, so do not break this cardinal rule. Every one of your customers may really, really be looking forward to your annual bike rally, but they don’t need to be reminded about it every day.
“You’ll know quickly if you are sending text messages too often because customers will tell you through the opt-out rate,” says Ron Cariker, presid...