Text Marketing Services Plainville CT
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Affordable Marketing Solutions, LLC(203) 559-8838
Image Marketing Consultants, LLC(203) 441-4162
77 Averyll Ave
Davis Marketing Group(203) 597-8691
2152 E Main St
Sir Speedy(203) 346-0716
1215 Thomaston Ave Ste A
P.O. Box 5037
Farmington Displays, Inc.(860)677-2497 ext 304
21 Hyde Road
iGRAFIX creative solutions llc(860) 521-6567
1245 Farmington Avenue
West Hartford, CT
West Hartford, CT
Regie Ray(860) 214-9879
New Energy Communications(860) 810-5041
56 Arbor Street
GO media8602326700 x321
2074 Park Street
How and Why to Use Text Marketing
My 70-year-old mother started texting before I did. This probably sounds strange given that I am the tech geek in the family and “Web” is my middle name, but I just really was not all that hyped about the trend. I think it was because I am always being pinged by someone or something (email, phone, kids, doorbell, etc). Did I really need “instant” messages tapping me on the shoulder all day? Not really, but I caved.
Truth be told, I love it! Texting (aka SMS) allows me to quickly and easily get informed about what matters to me, from a person or company that matters to me. Plus, I carry my Blackberry everywhere I go, so I never skip a beat on what is happening in the world I care about.
As it turns out, I am just like 90 percent of the U.S. population who have welcomed SMS messaging into their lives by opting in to receive messages morning, noon and night. The reach achieved in mobile messaging is amazing, which presents a serious opportunity for you to grow your customer base and increase sales.
Pros and Cons of Text Marketing
High conversion rates: An average SMS marketing campaign reaches conversion rates of 20 percent. Compare this figure to direct mail and newspapers, which rarely reach over 2 to 3 percent, and the ROI of text message marketing cannot be matched.
Instant gratification: Within 15 minutes of sending out a text message to your list, 95 percent of your subscribers will read your message. That’s five times more than email and nine times more than direct mail! Customers have their smartphone glued to their palm: No matter where your customer is, your text message will reach them. Over 90 percent of your customers already use their mobile phone for text messages, and your SMS campaign is a natural extension of their daily lives.
Cheap marketing that delivers: No other marketing medium can match the ROI and customer acquisition price of mobile marketing. The larger your mobile marketing campaign gets, the lower the costs become on a per customer basis.
Ease of use: New marketing campaigns and text messages are set up in minutes. When you send out a new text message, it reaches your customer in seconds and is read right away. If you want to drive same-day traffic, no other marketing has the power of text message marketing.
Now those are some impressive statistics, no doubt about it. But, there has to be a downside, right? Making mistakes with text marketing can cost you customers.
Don’t be a stalker: Do not, under any circumstances bombard people with text messages. Text marketing can get annoying fast, so do not break this cardinal rule. Every one of your customers may really, really be looking forward to your annual bike rally, but they don’t need to be reminded about it every day.
“You’ll know quickly if you are sending text messages too often because customers will tell you through the opt-out rate,” says Ron Cariker, presid...